- y_2024, m_4, d_27, h_6
- bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
- cp_4, bvpage2n
- co_hasreviews, tv_0, tr_233
- loc_en_CA, sid_2171, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
- clientName_aveenoca
- bvseo_sdk, p_sdk, 3.2.0
- CLOUD, getAggregateRating, 3.7ms
- REVIEWS, PRODUCT
-
Where to Buy
-
Product Overview
-
Cleanse and moisturize with a soap-free bar
Specially formulated with nourishing oat, this moisture bar gently cleanses and moisturizes your skin . Use it daily for velvety skin that’s soft, smooth and healthy-looking.
- Specifically formulated for dry skin
- Contains natural oatmeal
- Fragrance-free, dye-free and soap-free
- Non-comedogenic, non-GMO oats, allergy tested
- Available in 100 g
-
-
Ingredients
-
Ingredient Definition
~88% of the formula is selected to benefit the skin
This group of ingredients has been carefully chosen to work together to be easily applied and to moisturize and cleanse skin.
Avena Sativa (Oat) Kernel Flour | Ingredient Spotlight
This ingredient works with other ingredients to moisturize skin. Derived from oats.
Sodium Cocoyl Isethionate
This ingredient works with other ingredients to gently cleanse skin.
Hydrogenated Vegetable Oil
This ingredient is used to help moisturize and soften the skin.
Water
This ingredient helps provide desired consistency and supports optimal application experience.
Disodium Lauryl Sulfosuccinate
This ingredient works with other ingredients to gently cleanse skin.
Glycerin
This ingredient works with other ingredients to moisturize skin. Derived from vegetable oil.
Paraffin
This ingredient works with other ingredients to moisturize skin.
Cocamidopropyl Hydroxysultaine
This ingredient is used to gently cleanse skin.
Sodium Isethionate
This ingredient is used to gently cleanse skin.
Galactoarabinan
This ingredient helps to make the product easy to rinse off.
~12% of the formula is selected to protect the product
This group of skin friendly ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and harmful bacteria.
Cetyl Alcohol
This ingredient is used to help keep the ingredients in the lotion from separating and gives it a consistent texture. Derived from vegetable oil.
Benzyl Alcohol
This ingredient works with other ingredients to preserve the safety of the product. Benzyl Alcohol is found naturally in many plants.
Sodium Chloride
This ingredient gives the product thickness and makes it easy to apply.
Propylene Glycol
This ingredient is used in the product to dissolve other ingredients.
Titanium Dioxide
This ingredient helps give the products an opaque appearance.
Sodium Cocoyl Isethionate, Avena Sativa (Oat) Kernel Flour, Hydrogenated Vegetable Oil, Cetyl Alcohol, Stearic Acid, Water (eau), Disodium Lauryl Sulfosuccinate, Glycerin, Paraffin, Cocamidopropyl Hydroxysultaine, Sodium Isethionate, Benzyl Alcohol, Galactoarabinan, Sodium Chloride, Propylene Glycol, Titanium Dioxide
-
-
How to Use
-
Wash with AVEENO® Moisturizing Bar every day for soft, smooth, naturally healthy-looking skin.
-
-
Good For
-
- Dry skin
-
OAT
This nourishing oat formula contains rich skin conditioners to moisturize dry skin while gently cleansing.
The clinical benefits of Aveeno® oat in dry skin have been demonstrated through extensive research across diverse skin conditions and populations.
30+ Clinical Studies. 3000+ Patients Studied.
RELATED PRODUCTS
We recommend these great AVEENO® products to round out your daily skin wellness ritual.
-
Product Ratings & Reviews
-
Rated 4 out of 5 by EmmaB from I love the bar, but I hate the packaging. I am switching all of my bathroom products to more sustainable versions. I have used Aveeno’s foaming facial cleanser for years, and I loved it, but I made the decision to find a more sustainable alternative because I hated having to dispose of the plastic bottle after the product ran out. I was so relieved when I found Aveeno’s facial cleansing bar for such a low price and excited to try it out. My excitement dimmed when I opened the cardboard box (great!) to find the bar was in plastic wrap. This layer of plastic is totally unnecessary and made me upset that I was creating more waste than I expected I would with a facial cleansing bar. Other than the disappointment in packaging, I love the bar - it works very well, is cheap, and makes my skin feel great. Just please make the packaging more sustainable or I will be switching to another brand!!Date published: 2020-04-16Rated 1 out of 5 by Anony from Older version was much better The older version of this soap worked well ... this newer version is harsher and feels much more like regular soap instead of primarily oatmeal. I expect Aveeno is saving like .05 a bar or something with this newer formulation -- however I expect they are losing like half of their customers too. Idiotic decision to change what was a good product.Date published: 2020-04-09Rated 5 out of 5 by roxiek5 from Aveeno is one of those brands that is always reliable. I’ve been using Aveeno products for many years and I am never disappointed.Date published: 2020-03-30Rated 1 out of 5 by Nana331 from Not as gentle as it was before I wish you would bring back the original formula and the combination skin formula. They were the best products!Date published: 2020-03-09Rated 2 out of 5 by Thump from Good, but not as good as it used to be Everything has far more unnecessary additives. I first started using Aveene products 60 years ago when I had eczema. Their products were the only things I used. I continue to use them although I think it's time to look into more natural products. The cleansing bar is still the only soap I've used that doesn't make my skin feel dry or like there is some soap residue.Date published: 2020-03-07Rated 5 out of 5 by holla_hella_gal from I bought this a couple months ago while trying to find a moisturizer I usually use. The pros of this is that it is under $5 and softened my face in 1week! The only con is that it is sometimes hard to wash off the face because it is a little sticky. I would highly recommend though!Date published: 2020-02-23Rated 1 out of 5 by Jamie72 from New formula is NOT skin sensitive I've been using Aveeno soap for many years because I have sensitive skin. But this new formula gave me an allergic rash. Don't buy it. And I seriously doubt this new formula would be dermatologist recommended. The new ingredients are bad for your skin.Date published: 2020-02-18Rated 1 out of 5 by jmbd from New formula stings and causes irritation The previous formula of this product caused no skin irritation, as the new formula does.Date published: 2020-02-14Rated 5 out of 5 by Debo52 from I love this soap it’s the only thing that works I have been using this bar soap for a couple of years now and I love it. It is getting hard to find I hope they don’t stop making it. I’ve been buying up all that I see in stores.Date published: 2020-02-13Rated 5 out of 5 by aliciaw79 from I bought this today and I am definitely going to use this every day. I have had dry skin every single morning and it makes my makeup look caked on my face. It was very affordable for this product. I definitely am going to recommend this to everyone.Date published: 2020-02-02Rated 1 out of 5 by Ariana from Does the opposite - so so drying Sensitive skin in our family and this stuff makes our faces tight and painful immediately after use. You can see and feel the difference instantly — soft and well-moisturized skin becomes red, visibly dry and itchy. It triggers hives on my face more than any soap I’ve ever used. I wish I hadn’t bought two at once! Not opening the second one.Date published: 2020-01-27Rated 5 out of 5 by laurap79 from Tha texture of this is amazing! After I use my skin is so soft and delicate, like a baby haha. The smell is good and natural, and I can keep with me for long.Date published: 2020-01-11Rated 1 out of 5 by Rhondaa from Please bring back the original formula. I made sure that my family never ran out of Aveeno Moisturizing bar soap. However, when they changed the formula, I had to look elsewhere. Now, it's just another bar of soap.. not that great.Date published: 2020-01-05Rated 3 out of 5 by melissaq7 from Great soap bar. Smells great and it does not leave my skin dry or itchy. It will last more rather than the liquid body wash.Date published: 2019-12-29Rated 1 out of 5 by itchy22 from NOT for sensitive skin I have sensitive skin, and generally avoid cheap soap (heavily scented especially). I was super excited to try this and spent the extra couple dollars to try something different. As I washed, I felt my skin get tight like the soap was drying it out. Within 5 min of drying off, ignoring the itch on my hands and chest (first sign of allergy for me), I saw red bumps breaking out on my body. I had to wash a second time with a different soap. If it wasn't advertised as gentle, moisturizing soap for dry skin I wouldn't be so dissapointed.Date published: 2019-12-23Rated 1 out of 5 by Anonymous from Loved the old, discontinued bar Loved the old, discontinued bar. Can't believe they changed the formulation.Date published: 2019-12-22Rated 1 out of 5 by Dorian from PLEASE change the formula back or sell both The old formula of this soap has been the only thing I’ve been able to use on my face. I had been a loyal customer for over 20 years. I have Rosacea but when using it I didn’t have symptoms. Tried the new version and within seconds my whole face was a rashy mess. I’ve looked all over but haven’t found anything that works. Please bring back the old formula. I really miss being able to wash my face.Date published: 2019-12-18Rated 5 out of 5 by Anya from Just as good as the old version. I've used Aveeno for many years and was worried when the formula was changed for this cleansing bar. Some reviews said that it smelled bad and were upset at the change. But I'm happy to report that it smells only if you sniff it when it's dry; when you use it, there's no scent at all, and it works at least as well as the old version. I'm very happy about this, since I've never found a better cleanser.Date published: 2019-12-15Rated 1 out of 5 by CathyTB from YEARS of using this soap why change??? I have loved your soap for years and years. I didn't mind the higher price, it was so worth it to me. Why would you change a formula to add less oatmeal and dissapoint all of your loyal long term customers?Date published: 2019-12-07Rated 1 out of 5 by SPREE from HORRIBLE! DRIED MY SKIN OUT BAD NEW FORMULA HAS DRIED MY SKIN OUT HORRIBLY! FIX THIS!Date published: 2019-12-03Rated 5 out of 5 by flutegirl9 from My skin feels awesome My skin feels amazing. I am using this every day while in the showerDate published: 2019-11-22Rated 5 out of 5 by greenwood614 from I use the Aveeno moisturizing bar any time I’m out of town. It works just as well as the body wash but is more portable to me.Date published: 2019-11-22Rated 1 out of 5 by Uncgal from Bring back the old bar!!!! Been using the old bar for 30 years! Saw the new package and looked at the ingredients and knew it was not going to be good for my skin. Now will need to find an alternative or make my own. I used this bar not just for the face but while traveling all over. Used to buy about 8 a year now zero is the right number. This is a disaster for me.Date published: 2019-11-16Rated 1 out of 5 by BOOM1 from This new bar is awful. This new bar is more drying than other bar soaps. J&J needs to go back to the old formula that was much better.Date published: 2019-11-07Rated 1 out of 5 by Sumwonzmom from Not the same Just like the other reviewer, Gayle, I have used this bar for 50 years and unless you go back to the original formula, you’ve lost one more customer. I might as well be using dishwashing liquid on my old, dry, sensitive skin. Too bad.Date published: 2019-11-04Rated 5 out of 5 by brittanyf810e from Have used the oat formula for the longest time, lovely clean smell and works so well to keep moisture in the skin. Love it! It’s also fairly affordableDate published: 2019-11-02Rated 1 out of 5 by Debz from Not the same bar I know and love Dear Aveeno, Please bring back your original sensitive skin oatmeal bar soap. I loved that soap. I have extremely sensitive skin that breaks out from very easily. I loved your old bar. It took me years to find something that would NOT irritate the skin on my face. The new bar leaves my face dry, tight feeling and I've been having problems with irritational break outs. You had the perfect bar with the old formula. Please bring back the bar that so many of us with ultra sensitive skin grew to love and depend on to keep us feeling clean glowing - without stripping our skin and causing break outs and major irritations. PLEASE bring the old bar fomula back!!!!!!Date published: 2019-10-31Rated 1 out of 5 by Betsey from New formula drying I have to agree with the other writers who are unhappy with the new formulation. It's just another hard-milled soap now, that stings the eyes and makes the skin taut and itchy. What a shame. They had something good for many years and threw it away.Date published: 2019-10-27Rated 1 out of 5 by RomanPheobe from BRING BACK THE OLD BAR!!! I'm not sure why Aveeno decided to change the formula on this product. I FINALLY found something that didn't irritate my skin and also cleared my acne! Plus it took it my makeup amazingly well. If they wanted to promote a new bar then just change the packaging to match the new esthetic of the company and leave the formula/recipe the same. The new formula is horrible. Absolutely will not be buying the new bar. Please, please, PLEASE Aveeno, BRING BACK THE OLD BAR!Date published: 2019-10-24Rated 1 out of 5 by Gynecologist from Like Boeing, Johnson and Johnson is not listening. After recommending this oatmeal bar soap since 2005, I can no longer advise the use of this new product. Many of the new ingredients are irritating. The change to more surfactants was a failure. I can no longer reccomend this product for soap sensitive people.Date published: 2019-10-14
- y_2024, m_4, d_27, h_6
- bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
- cp_4, bvpage2n
- co_hasreviews, tv_0, tr_233
- loc_en_CA, sid_2171, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
- clientName_aveenoca
- bvseo_sdk, p_sdk, 3.2.0
- CLOUD, getReviews, 13.13ms
- REVIEWS, PRODUCT
-