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At AVEENO®, everything we do is rooted in our belief that balance is the key to wellbeing. That’s why we use clinically proven, groundbreaking science to transform nature’s ingredients into products that help to rebalance and revitalize.

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Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945 and discovered the powers of finely-milled colloidal oatmeal to help heal dry, compromised skin. The famous Mayo Clinic dermatologists recognized their pioneering work and the AVEENO® brand was born.

Since then, we’ve published years of clinical evidence supporting the benefits of not just oat, but other natural ingredients.

Today, AVEENO® scientists are industry experts on the microbial diversity of both healthy and compromised skin.

We continue to partner with scientists who are discovering natural ingredients that enhance skin’s well-being, because we are mindful of our legacy of innovation. It is this unwavering commitment to innovation that has helped AVEENO® become the beauty brand that it is today, offering efficacious products for body, face, hair, sunburn protection and baby.

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At AVEENO®, we’re committed to practices that ensure we always do right by you and the planet.


Our internal standards for safety testing and ingredient quality meet those set by regulators around the world. Our products are not animal tested, with the rare exception when it is required by law.

We think about every element we use in every one of our products-where it came from, what it does and how it impacts you and your skin. Only ingredients that pass our strict 5-step safety assurance process are used.


A little bragging. Since AVEENO® began working with the Mayo Clinic, our research has made major contributions to the science of skin health.

  • Our R&D team has conducted over 80 clinical studies published in scientific journals since 2001.
  • The efficacy and safety of colloidal oatmeal products have been evaluated in over 25 studies, involving more than 2500 patients with dry and comprised skin, including xerosis and mild psoriasis.
  • More recently, we discovered prebiotic properties of oat promote a balanced skin microbiome, which is fundamental for healthy looking, vibrant skin.
  • We’ve tested over 100,000 different natural elements over the years to ensure they are effective, and beneficial for skin health. These studies are the inspiration that created entire lines of products.