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Created Just for Kids!

Introducing Aveeno® Kids! Created with a scientific understanding of developing kids’ skin and hair, with self-care products that prepare them for their widening world. And as kids gain independence, they also gain confidence knowing they can take care of themselves.

Child blowing her hair with a hairdryer and smiling.

Care Crew Assemble!

Aveeno Kids' Care Crew character called Sage the Elephant

Meet Sage the Elephant

I love going out into the world and finding new things to learn about. But it also means getting dirty and sweaty outside. When I get home, I use Face & Body Wash to get clean without drying out my skin.

Aveeno Kids' Care Crew character called Leon the Chameleon

Meet Leon the Chameleon

Getting comfy and listening to music are some of my favorite things to do. I feel comfortable in my own skin when I use Face & Body Gel Cream to smooth and moisturize.

Made for Kids’ Sensitive Skin and Hair

As kids grow, their skin and hair grow and change too. Their skin moisture barriers are still a work in progress, and more delicate than adult skin. And their hair is up to 4x longer and 2-3x thicker than baby hair. Use Aveeno Kids products, with naturally derived* oat extract, to clean and smooth their developing skin and hair.

Mother drying her child with a towel with both smiling