Until Dec. 17th! Spend $75, Get $20 eGift Card.

Spend $40, Get $10 eGift Card.

Terms and conditions apply. Click to see details.

Skip to main content

NATURE’S GOODNESS + REAL SCIENCE WITH AVEENO® INGREDIENTS

Unlocking nature’s powers through science using our natural ingredients. The result? Beautiful and healthy-looking skin.

AVEENO® 5 Ingredients: Kiwi halve, blackberry, oat grains, feverfew, and soy pods

How do we turn tiny seeds into effective skincare ingredients?

Our natural ingredients are grown using eco-friendly practices to preserve their goodness. We then use science-based technology to harvest their natural benefits and maximize their effectiveness.

A gentle process for pure ingredients.

To preserve the purity of our oat, soy, feverfew, kiwi and blackberry ingredients, we avoid adding unnecessary chemical solvents or excess heat to extract their essence.

We respect our ingredients and formulate with care.

We gently combine our natural ingredients with innovative formulas and then test them for safety and efficacy to ensure they deliver visibly healthier looking skin.

PREBIOTIC OAT. THE SKIN NURTURER.

Think all oat is alike? It’s not. Our prebiotic oat helps replenish skin’s natural moisture barrier and support its natural ecosystem, for healthy-looking, glowing skin.

LEARN MORE
AVEENO® Ingredient 12 Grains of Oat
Image of soy bean pods

SOY FOR SMOOTH, RADIANT SKIN

Soy, originally used in traditional Chinese medicine, is popular for the moisturizing effect of its proteins, lipids and vitamins. It’s still used today to help even skin tone & texture and boost radiance.

LEARN MORE

FEVERFEW HAS MORE THAN A FEW SKIN BENEFITS.

This effective, yet gentle, natural ingredient helps soothes and minimizes redness due to dry skin.

LEARN MORE
Image of Feverfew Flowers
Image of blackberries

BLACKBERRY. THE AGE-OLD ANSWER TO AGELESS SKIN.

Blackberry is an effective ingredient to use foraging skin. Our blackberry-based formulas help reduce the look of wrinkles and other visible signs of aging while strengthening your skin’s moisture barrier.

LEARN MORE

KIWI. YOUR COMPLEXION’S BEST ALLY.

Why does kiwi have so many skin benefits? Because it helps turn skin into a natural moisture-magnet. Our formulas with Kiwi complex preserve skin hydration and lock it in, for a fresh, dewy look and soft, smooth texture.

LEARN MORE
Image of kiwi's halved