NATURE’S GOODNESS + REAL SCIENCE WITH AVEENO® INGREDIENTS
Unlocking nature’s powers through science using our natural ingredients. The result? Beautiful and healthy-looking skin.
How do we turn tiny seeds into effective skincare ingredients?
Our natural ingredients are grown using eco-friendly practices to preserve their goodness. We then use science-based technology to harvest their natural benefits and maximize their effectiveness.
Eco-friendly farming ensures nature’s finest.
We carefully source our natural ingredients from areas best suited for their growth. Eco-friendly practices, like proper crop rotation and pesticide-free fields, help ensure they keep their strength.
A gentle process for pure ingredients.
To preserve the purity of our oat, soy, feverfew, kiwi and blackberry ingredients, we avoid adding unnecessary chemical solvents or excess heat to extract their essence.
We respect our ingredients and formulate with care.
We gently combine our natural ingredients with innovative formulas and then test them for safety and efficacy to ensure they deliver visibly healthier looking skin.
PREBIOTIC OAT. THE SKIN NURTURER.
Think all oat is alike? It’s not. Our prebiotic oat helps replenish skin’s natural moisture barrier and support its natural ecosystem, for healthy-looking, glowing skin.
SOY FOR SMOOTH, RADIANT SKIN
Soy, originally used in traditional Chinese medicine, is popular for the moisturizing effect of its proteins, lipids and vitamins. It’s still used today to help even skin tone & texture and boost radiance.
FEVERFEW HAS MORE THAN A FEW SKIN BENEFITS.
This effective, yet gentle, natural ingredient helps soothes and minimizes redness due to dry skin.
BLACKBERRY. THE AGE-OLD ANSWER TO AGELESS SKIN.
Blackberry is an effective ingredient to use foraging skin. Our blackberry-based formulas help reduce the look of wrinkles and other visible signs of aging while strengthening your skin’s moisture barrier.
KIWI. YOUR COMPLEXION’S BEST ALLY.
Why does kiwi have so many skin benefits? Because it helps turn skin into a natural moisture-magnet. Our formulas with Kiwi complex preserve skin hydration and lock it in, for a fresh, dewy look and soft, smooth texture.