Plant leaves in scientific beakers

Thoughtful Formulations

What we include in our products is just as important as what we exclude from them. We strive to avoid unnecessary and harsh ingredients and prioritize those that are effective and gentle for your skin and the planet. AVEENO® products are:

  • Formulated with Oat and other efficacious ingredients that help soothe and nurture sensitive skin
  • Formulated without triclosan, microbeads, phthalates, 1,4-dioxane, and formaldehyde-releasing preservatives
  • Scientifically driven, clinically supported safety processes that hold us to high standards of health and safety
  • For the environment, we use a patented system called the Global Aquatic Ingredient Assessment ™ tool to help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems.
Assortment of three Aveeno Daily Moisturizing products and the Aveeno Kids Face & Body Gel Cream

Sustainable Packaging

To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials.

  • Today, over 70% of AVEENO® packaging is recyclable*
  • Starting in 2021, we will use post-consumer recycled plastic (PCR) in our new packaging. We’ll increase this across our portfolio, over the next few years. 
  • By 2023, we will offer:
    • Refillable packaging for our cleansers, washes and lotions.
    • Home compostable, plant-based wipes with recyclable packaging
  • By 2025 our goal is to use
    • 100% recyclable, reusable, or compostable packaging
    • 100% Forest Stewardship Council-certified paperboard or recycled-content in our paper cartons
    • 100% renewable electricity for our manufacturing sites

* North America; Skincare portfolio