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Reveal a younger-looking you with our Absolutely Ageless® collection formulated to diminish the signs of aging.

These anti-aging facial products are made with our Blackberry Complex to help reawaken younger skin by reducing the visible signs of aging and improving skin elasticity by strengthening your skin’s natural moisture barrier.

Why our skin ages

Three things can cause our skin to age:

  • The passing of time
  • Lifestyle
  • Sun exposure

As we age, we naturally gain lines and wrinkles, dark spots, broken capillaries and duller skin texture. Our connective tissue undergoes changes with age as well; the strength of our skin and its elasticity is reduced, causing it to look slack. Certain aspects of our lifestyle and too much time in the sun compound the aging process and can prematurely age our skin.1,2

Tips to slow premature aging3

  • Protect your skin from the sun on a daily basis. Choose a sunscreen that is broad spectrum, SPF 30 (or higher), and water-resistant and apply it to any exposed skin.
  • Opt for a self-tanner. This is a great option, considering tanning exposes your skin to UV rays and prematurely ages your skin.
  • Try to stop smoking. The effect smoking can have on your skin includes premature aging that causes wrinkles and a dull, sallow complexion.
  • Wear sunglasses. Protect your eyes from UV rays and your skin from the fine lines that come from repeatedly squinting.
  • Eat a healthy, well-balanced diet. Studies show eating fresh fruits and vegetables may help prevent premature skin aging. Limit your consumption of sugar or other refined carbohydrates as they can accelerate aging.
  • Limit alcohol. Alcohol can dehydrate your skin, which contributes to an older-looking complexion.
  • Exercise. As one of its many benefits, studies show moderate exercise can improve circulation and boost the immune system, giving a more-youthful appearance.

Anti-aging skin care

Shopping for anti-aging facial products to incorporate into your skin care regimen can be overwhelming. These tips from skin care experts may help:

  • Start with a sunscreen and moisturizer. Sunscreen and moisturizer are the most effective anti-aging facial products you can buy and applying them daily can make a noticeable difference. Select a sunscreen that is water resistant and provides broad spectrum protection with an SPF of at least 30.
  • Look for a moisturizer that addresses your primary aging concern. A single product can’t treat all signs of skin aging. Focus instead on one concern. If you want firmer skin, look for a firming skin care product and give it a few weeks to work. Narrowing your search down to what’s important to you will help you find the best product for your needs.
  • Choose products that are made for your skin type. Products are usually labelled according to skin type, making it easier to select one that will work best for you.

Keep your skin looking young and healthy with the AVEENO® ABSOLUTELY AGELESS® collection. This anti-aging skincare line captures the power of antioxidant-rich blackberry in a proprietary complex infused with vitamins and moisturizing anti-aging ingredients.

Get nourishing skin care for day time by using the AVEENO® ABSOLUTELY AGELESS® Daily Moisturizer SPF 30. It hydrates to help visibly reduce the look of fine lines and wrinkles so you can have younger and healthier-looking skin after 1 week of daily use.

Try all of the AVEENO® ABSOLUTELY AGELESS® anti-aging facial products, including the Restorative Night Cream, Intensive Renewal Serum, Eye Cream and Moisturizing Cleanser.

1. https://medlineplus.gov/ency/article/004014.htm

2. https://www.webmd.com/beauty/cosmetic-procedures-aging-skin#1

3. https://www.aad.org/public/skin-hair-nails/anti-aging-skin-care/causes-of-aging-skin