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Where to Buy
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Product Overview
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Cleanse and moisturize with a soap-free bar
Specially formulated with nourishing oat, this moisture bar gently cleanses and moisturizes your skin . Use it daily for velvety skin that’s soft, smooth and healthy-looking.
- Specifically formulated for dry skin
- Contains natural oatmeal
- Fragrance-free, dye-free and soap-free
- Non-comedogenic, non-GMO oats, allergy tested
- Available in 100 g
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Ingredients
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Ingredient Definition
~88% of the formula is selected to benefit the skin
This group of ingredients has been carefully chosen to work together to be easily applied and to moisturize and cleanse skin.
Avena Sativa (Oat) Kernel Flour | Ingredient Spotlight
This ingredient works with other ingredients to moisturize skin. Derived from oats.
Sodium Cocoyl Isethionate
This ingredient works with other ingredients to gently cleanse skin.
Hydrogenated Vegetable Oil
This ingredient is used to help moisturize and soften the skin.
Water
This ingredient helps provide desired consistency and supports optimal application experience.
Disodium Lauryl Sulfosuccinate
This ingredient works with other ingredients to gently cleanse skin.
Glycerin
This ingredient works with other ingredients to moisturize skin. Derived from vegetable oil.
Paraffin
This ingredient works with other ingredients to moisturize skin.
Cocamidopropyl Hydroxysultaine
This ingredient is used to gently cleanse skin.
Sodium Isethionate
This ingredient is used to gently cleanse skin.
Galactoarabinan
This ingredient helps to make the product easy to rinse off.
~12% of the formula is selected to protect the product
This group of skin friendly ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and harmful bacteria.
Cetyl Alcohol
This ingredient is used to help keep the ingredients in the lotion from separating and gives it a consistent texture. Derived from vegetable oil.
Benzyl Alcohol
This ingredient works with other ingredients to preserve the safety of the product. Benzyl Alcohol is found naturally in many plants.
Sodium Chloride
This ingredient gives the product thickness and makes it easy to apply.
Propylene Glycol
This ingredient is used in the product to dissolve other ingredients.
Titanium Dioxide
This ingredient helps give the products an opaque appearance.
Sodium Cocoyl Isethionate, Avena Sativa (Oat) Kernel Flour, Hydrogenated Vegetable Oil, Cetyl Alcohol, Stearic Acid, Water (eau), Disodium Lauryl Sulfosuccinate, Glycerin, Paraffin, Cocamidopropyl Hydroxysultaine, Sodium Isethionate, Benzyl Alcohol, Galactoarabinan, Sodium Chloride, Propylene Glycol, Titanium Dioxide
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How to Use
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Wash with AVEENO® Moisturizing Bar every day for soft, smooth, naturally healthy-looking skin.
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Good For
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- Dry skin
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OAT
This nourishing oat formula contains rich skin conditioners to moisturize dry skin while gently cleansing.
The clinical benefits of Aveeno® oat in dry skin have been demonstrated through extensive research across diverse skin conditions and populations.
30+ Clinical Studies. 3000+ Patients Studied.
RELATED PRODUCTS
We recommend these great AVEENO® products to round out your daily skin wellness ritual.
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Product Ratings & Reviews
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Rated 1 out of 5 by Gynecologist from Like Boeing, Johnson and Johnson is not listening. After recommending this oatmeal bar soap since 2005, I can no longer advise the use of this new product. Many of the new ingredients are irritating. The change to more surfactants was a failure. I can no longer reccomend this product for soap sensitive people.Date published: 2019-10-14Rated 3 out of 5 by Nonib from New formula DRIES OUT my skin----lousy!!!!! The old formula had "oats" as its first (most by weight) ingredient. The new one has it in second place, and "sodium cocoyl isethionate" (which had been fourth or fifth down the list in the old formula list), a cheaper product, as the first ingredient. The new bar isn't creamy, isn't smooth and it irritates my skin. Why did you change, Aveeno? Look at all the negative reviews! Is a difference in ingredient price worth the drop in sales?Date published: 2019-10-12Rated 5 out of 5 by davidf12 from Leave You Clean and Soft. The only soap bar that cleans and protects Your Skin from bacteria and dryness. Want to feel smooth? Try Aveeno Soap.Date published: 2019-10-10Rated 1 out of 5 by Sensitive skin from Bring back the old formula After searching several stores for the Aveeno face bar I’ve used for decades, I bought the newly packaged soap. I had a feeling it was a different formula & not specifically for the face. After using once my face had a burning, itchy sensation. Will not use again.Date published: 2019-10-04Rated 1 out of 5 by kb777 from Allergy to new formula I bought the bar with the new formula recently not realizing it was a new formula. I have used the old formula before and not had any problems. I am having trouble with rashes and itching and started looking at all my products to figure out why I am suddenly breaking out. It was then that I realized that it now contains propylene glycol, which is one of my main causes of skin allergies. I have had patch testing done and it is one of my worst allergies. If you look up the main causes of skin allergies, it will almost always come up. I have a feeling that it might be causing the problems that the other reviewers are having. Please change it back to the old formula. Those of us with skin allergies have so few options and this bar used to be a relief to us. Please consider taking propylene glycol out of your other products. I also use your eczema lotion that does NOT contain propylene glycol in it. It is a huge lifesaver for me. I have to use your baby fragrance-free body wash because it is the only moisturizing body wash that I can find that is fragrance-free and propylene glycol free.Date published: 2019-09-16Rated 1 out of 5 by Anonymous from BRING BACK THE OLD FORMULA! Please bring back the old formula. The new bar has a bad chemical odor. I reluctantly used this on my face despite the horrible smell. It did not make my skin the way it used to feel. My face felt tight and had a sunburnt feel after I used it. I will not be able to use this product on my face. There are too many UNNATURAL products that mkes this bar of soap just a bar of soap. IT IS NO LONGER THE AWESOME NATURAL PRODUCT IT USED TO BE!! Aveeno used to be a product I trusted and now I am not so sure.Date published: 2019-09-16Rated 1 out of 5 by Lilgelfling from Bring back the old formula..... I would use the original bar on my face every couple days and it really made my skin glow. The new formula has terrible ingredients added and oat isn’t the first ingredient anymore. I can’t find any soap that makes my skin look and feel as good as it did with the old bar. I’m done with aveeno until they bring back the old formula! I had been buying that for over 5 years....Date published: 2019-09-15Rated 1 out of 5 by MarieC from It leaves skin covered with goop I loved the old formula and recommended it to others. When I tried this one it was like spreading cold butter on my face. It doesn't wash off and it doesn't moisturize. It just leaves a heavy layer like a rough leather on the skin. Unlike the original, it does not exfoliate either; so, personally, I think it's good for nothing and I'm sorry I tried it. I have to throw it out because you can't even give away used soap. What a waste of resources.Date published: 2019-09-11Rated 1 out of 5 by Sss26 from BRING BACK THE OLD FORMULA! I have used this bar for years because I have severe allergies to a few ingredients found in other soaps. It's the ONLY soap that I used! I thought the new packaging was just that, glad I read the ingredients before opening the package! I was very disappointed to find that I am allergic to one of the ingredients added to the new formula. Glad I was able to return the five bars I had purchased to the store! I haven't been able to find another bar soap that is comparable to the old bar. I wonder if the new bars cost less to produce than the old ones. I would gladly pay a bit more for the old formula! Please bring back the old formula!Date published: 2019-08-30Rated 1 out of 5 by Miss Upset from New formula is terrible!!!! The Moisturizing Bar is all I have used for years, on my face to wash make-up off, and on my body as I have sensitive skin. I noticed the new bar feels differently and now my skin is breaking out. I will not continue to buy the new formula. I don’t understand changing a good thing.Date published: 2019-08-22Rated 1 out of 5 by Unsatisfying from Loosing Customers This soap has been changed! New formula causes stinging, dryness, redness, and burning. It’s no longer a dermatologist recommended bar. Go back to old ingredients!!!Date published: 2019-08-20Rated 1 out of 5 by Vannah from I broke out I bought this yesterday and broke out in hives the next day and it made my face super dry. I thought it would work cuz I’ve used the body and it never broke out. I wouldn’t recommend if you have super sensitive skin.Date published: 2019-08-10Rated 1 out of 5 by Anonymous from New formula is making my skin BREAK OUT! The old formula would clear my skin UP!!!! People would notice my skin and I would tell them about this soap bar!!! I noticed the packaging had changed, ok whatever, just some rebranding! no....they changed the formula :( Now I'm going to have to look for something new...disappointed.Date published: 2019-08-04Rated 1 out of 5 by Skelley021 from So disappointed. PLEASE bring original bar back!! I have used the moisturizing bar for over 25 years. I have loved it and recommended it to others who mention how great my skin looks. Why, why, why would you change it? I stock up on bars and just made a new purchase. Like others posted, I had hoped it was just a packaging change. But no. The formula changed and it now smells literally like vomit. My skin feels tights and stings and it’s red and blotchy. You’re loosing dedicated users. Very unfortunate for both of us (Aveeno & it’s consumers). BTW- when filling in your below questions, for skin type you have Sensitive, Oily, Combination or Acne Prone. Why isn’t Dry an option? That’s what this product is for, right? Strange.Date published: 2019-07-27Rated 1 out of 5 by Susan0531 from What did you do! You changed the formula. Why? Because you can? To justify some researchers job. It was great already,used it for 30+ years. Do not like it now. Can you recommend another brand similar to your old formula.Date published: 2019-07-20Rated 5 out of 5 by Karen65 from Great for head to toe I have been using the moisturizing bar for a year now on my body only and after I towel off , I apply the fragrance free moisturizing lotion. I only use distilled water to wash my face. However, I recently had an eczema flare up on my face and neck and my doctor suggested I wash my hair with whatever I've been able to use on my body until we can get the patch testing done. So, I used the moisturizing bar on my hair as well. It was WONDERFUL. I have soft shinny, full hair with just one product. There was no need for a conditioner or gel. I will be stocking up on this product because I can use it from HEAD TO TOE. Please remove fragrance and Cocamidopropyl Betaine, from more products. Thank you for the new formula, it calms my eczema.Date published: 2019-07-16Rated 2 out of 5 by Xochitl from Old Formula is better I agree with the other reviewers about not liking the new formula. I have been using Aveeno as my face and body cleanser for years...I buy it in bulk and keep my house stocked. I have recommended it to everyone of all skin types. But, now, since the new formula, I am less of a fan. Immediately I noticed the color difference in the bar, which isn't significant, but it queued me in on the change. The big difference now is in how the bar feels and melts - it is not as creamy and smooth. Additionally, the bar is more brittle overall; once the bar gets to about half way used, it inevitable breaks in half, which impacts how I can hold and maneuver it. I still use it, but I just don't like it as much. If I could find a different soap that approximates the old formula, I would switch.Date published: 2019-07-12Rated 1 out of 5 by Marie123 from Large RED INFLAMED SKIN on FEET FOR MONTHS I have been using the product for YEARS, but after looking at the reviews, now I can tell my dermatologist it is from this bar soap! RED, SORE and THINNING skin on foot. Biposy showed nothing, dermatologist is saying it is something I have been in contact with. Told her I use the AVENO BAR SOAP, guess she has to be informed that I am not using this soap again! I know we have a new box style but after looking at an old box that was tossed in a drawer, I may have the evidence. Three different perscripton creams tried on it and nothing is working.Date published: 2019-07-11Rated 1 out of 5 by Sad customer from Horrible The new formula is horrible. Customer satisfaction should be very important to Johnson & Johnson. Hence, go back to the old formula...Ingredients on new packing are not the same as the old one.Date published: 2019-07-10Rated 1 out of 5 by Magnusver4 from Not the same as the Active Naturals Formula Bought this at a local store recently. Noticed the packaging was different but went ahead and used it anyways. The color of the bar looked different. After using it I noticed by skin felt different compared to the previous bar and my skin started breaking out. Terrible new formula. Why change the formula? I see all the other reviews are saying the same thing. I just want to add my dissatisfied opinion to the list with all the others. Would like Aveeno to bring back the old formula.Date published: 2019-06-29Rated 1 out of 5 by Cary from PLEASE LISTEN TO YOUR CONSUMERS! The new formula is AWFUL. It leaves a sticky residue and makes my skin itch. the old formula was better. AVEENO LISTEN TO YOUR CONSUMERS AND GO BACK TO OLD FORMULA PLEASEDate published: 2019-06-18Rated 1 out of 5 by TashaD from Ruined the formula I started using the Aveeno Moisturizing Bar about 8 years ago after having patch testing done by my dermatologist and discovering I had a lot of contact allergies. This used to work wonderfully for my skin until Aveeno changed the formula and completly ruined this product. I am so disappointed. Please go back to the old formula. I gave it a try, even though I thought it smelled unpleasant, and now I have itchy and dry patches on my skin. I'm going to have to switch brands.Date published: 2019-06-11Rated 1 out of 5 by Jo Wa from Bring Back Old Formula for Oily Skin Does not clean. Leaves a terrible, sticky residue. The old formula was way better.Date published: 2019-06-08Rated 1 out of 5 by Marlarodenall from I used to love this soap! I have had skin issues and would use the Aveeno soap and it was very helpful to calming my skin. I moved overseas and was not able to locate it. I came back and my mom had a couple bars she had forgotten about and was so happy to use them. When they finished, I bought another bar and noticed the packaging was differnt. But that wasn't all that changed. Right away, my skin went from feeling so good to feeling like it was burning. I compared the ingredients and it is NOT the same product. Also seeing others are not happy with the change. Please bring back the old version!!!Date published: 2019-06-03Rated 1 out of 5 by Holleewood from Ingredient change is terrible I used to love this soap. Had a case, finally finished it and bought the new packaging. A few baths later, my skin was irritated. That's when I read the label and saw the ingredients changed. Threw it away and looking for something else. I wish you would bring the old version back.Date published: 2019-06-01Rated 2 out of 5 by gre56 from Not good for dry skin or faces?? I don't understand why this can be recommended for faces or people with dry skin. I have midly dry/mildy sensitive skin and this felt like I covered my skin in glue. It was very drying and uncomfortable. I used my other body bar soap on my face to compare, and it was somehow better? This shouldn't be marketed this way, and needs to be reformulated.Date published: 2019-05-28Rated 1 out of 5 by civcope from The old formula was amazing ravioli ravioli give me the old formuoli the new formula is harsh and does not work well. the old formula was beautiful and a savior for my skinDate published: 2019-05-21Rated 1 out of 5 by michelleashley94 from Would pay more for the old formula The old formula for this product was absolutely perfect so I’m not sure why it was changed. It now doesn’t lather well and is irritating for my skin. Aveeno prides its brand on natural products that are soothing for the skin, but yet this product now contains harsher ingredients that cause bad reactions in sensitive skin :/ I would be willing to pay much more for the old formula - as it was by far the best thing I’ve used for my skin. This product needs to be changed back to the originalDate published: 2019-05-21Rated 1 out of 5 by Murphur from New formula is horrible! I used oatmeal bar for years & it was perfect. The last time I bought some I thought just the box or packaging had changed. What a shock to discover it's no longer the same product. This new formula is drying, irritating, contains parrafin & is unusable. I threw it away & will not purchase again.Date published: 2019-05-14Rated 3 out of 5 by annalou from Super disappointed in change in formula changing formula on something that worked well for me during winter as I have sensitive and extra dry skin. WHY?Date published: 2019-05-12
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