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Where to Buy
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Product Overview
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Oat is the first ingredient in this scalp-soothing, farm-fresh inspired shampoo blend infused with blackberry and quinoa protein for colour care and restore. Proteins work to help preserve hair colour and protect against heat styling for all hair types. Sulfate free shampoo, no dyes or parabens.
- Scalp-soothing shampoo for colour protection
- Strengthening blend with blackberry & quinoa
- Sulfate free shampoo; no dyes or parabens
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Ingredients
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Colloidal Oatmeal Extract, Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance/Parfum.
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How to Use
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Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner.
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Warnings & Precautions
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Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Aveeno products.
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Good For
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- Protection Against Heat Styling Tools
- Strengthening Hair
- Helping to Preserve Hair Colour
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COLLOIDAL OATMEAL EXTRACT
We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip.
RELATED PRODUCTS
We recommend these great AVEENO® products to round out your hair care routine.
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Product Ratings & Reviews
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Rated 5 out of 5 by andim1 from Solid Shampoo [This review was collected as part of a promotion.] Not sure I’d buy this myself but it was a solid shampoo and good more affordable option for those looking for a new one! Wouldn’t say it was revolutionary but it was good!Date published: 2023-01-24Rated 4 out of 5 by ashleyl384 from Smells incredible! [This review was collected as part of a promotion.] I liked this shampoo a lot. The smell is incredible!! It made my hair feel clean but not stripped. I definitely recommend.Date published: 2023-01-20Rated 4 out of 5 by nicolea290 from Decent shampoo [This review was collected as part of a promotion.] I think that this is a decent shampoo, although nothing really makes it stand out as anything extraordinary. Works pretty well and smells good.Date published: 2023-01-18Rated 4 out of 5 by kirstenclare11 from Nice! [This review was collected as part of a promotion.] This left my hair feeling really clean and healthy! The scent was very nice too. It feels very lightweight, I definitely recommend.Date published: 2023-01-18Rated 5 out of 5 by rebeccatu98 from Smells amazing😍 [This review was collected as part of a promotion.] I’ve been using this shampoo for a while now and I can’t complain! It smells amazing and leaves my hair looking shiny and didn’t fade my hair while it had color in it :)Date published: 2023-01-17Rated 5 out of 5 by chloewiech from Love this shampoo!! [This review was collected as part of a promotion.] This shampoo is great! Especially for color treated hair, I noticed that my dyed hair was not fading when I used this shampoo which i love! I definitely recommendDate published: 2023-01-17Rated 5 out of 5 by danaw17 from Best smelling shampoo I’ve ever used [This review was collected as part of a promotion.] It smells amazing I’ve honestly never smelt a better shampoo. I wish there was a perfume version of this I would buy it in a heartbeat! Even my brother really likes it he even asked if he could take it - of course I said no!Date published: 2023-01-16Rated 5 out of 5 by ericam73 from Smells Amazing [This review was collected as part of a promotion.] I love the berry scent. It leaves my hair soft, and seems to maintain my color. Will repurchase when I run out. Highly recommend.Date published: 2023-01-14Rated 5 out of 5 by yoanak3 from Great shampoo for dyed hair [This review was collected as part of a promotion.] I used this shampoo few times and I noticed my hair color didn’t changed. After that I used on my holiday trip whatever shampoo I had in handy and I noticed my hair color changed. So I think this one does a very good job, also leaves your hair soft and shiny! I recommend it!!Date published: 2023-01-13Rated 5 out of 5 by lindbourn from LOVE [This review was collected as part of a promotion.] I love this shampoo!! I had never heard of it before so was a little skeptical but love the way it makes my hair look and feel! I will be using that as my permanent shampoo now for a little bit! Definitely recommend!Date published: 2023-01-13Rated 4 out of 5 by carnivallights from Smells incredible [This review was collected as part of a promotion.] This stuff smells so freaking good. As a professional hair stylist, I normally shy away from store bought products, but this one might make its way into my kid’s routine. It’s clean, adds shine, and doesn’t weigh hair down.Date published: 2023-01-13Rated 4 out of 5 by ceeairuhh from Really liked this! [This review was collected as part of a promotion.] It smelled good, lathered well and made my hair feel clean. I think it's a good shampoo for the price point and would definitely use in the future!Date published: 2023-01-13Rated 4 out of 5 by kmgirl10 from Smells Great! [This review was collected as part of a promotion.] I received this product free from Influenster and Aveeno in exchange for my honest review. This shampoo smells amazing, lathers nicely, and my hair felt clean after. I did feel as though I needed to use more detangler after using this. I will finish up the bottle but don't know yet if I will purchase again to add to my rotationDate published: 2023-01-13Rated 4 out of 5 by mirandav from Love [This review was collected as part of a promotion.] I loved this product from the scent to the bottle shape and how it moisturized my hair. The fact that it was made of natural ingredients also made me a little bit more in love with this product!Date published: 2023-01-12Rated 5 out of 5 by kaykay51693 from Favorite [This review was collected as part of a promotion.] This one was my absolute favorite out of the 2. It smelled soo yummy. It smells like a fruit smoothie. Made my hair feel & look absolutely beautifulDate published: 2023-01-12Rated 3 out of 5 by racheln3 from Meh [This review was collected as part of a promotion.] I do enjoy the look of the bottle and the smell. Overall, it is just a regular shampoo. I wouldn’t say it’s amazing but it does the job.Date published: 2023-01-10Rated 4 out of 5 by lanaloo from Good, not best for me though [This review was collected as part of a promotion.] I really liked this, but it’s too heavy for my fine hair. It doesn’t keep my locks clean as long as some of my other shampoos. My husband has been really enjoying this whole range though, so if you have short hair or thicker hair, I’d definitely give this a try!Date published: 2023-01-09Rated 5 out of 5 by tiffany_cota from Love the berry [This review was collected as part of a promotion.] I love the powerful berry smell. It leaves my hair smelling amazing with no added perfumes. Also without using much Im able to wash all my thick hair and leave it clean and feeling refreshing.Date published: 2023-01-09Rated 5 out of 5 by kristal_foodie from Smells delicious! [This review was collected as part of a promotion.] It smells exactly like blackberry jam! Plus it lathers really well. I don't dye my hair so I can't say whether it's good for color protection but my hair looks shiny after using it. And I like that it's free of sulfates, dyes and parabens.Date published: 2023-01-09Rated 4 out of 5 by ashleyc2907 from Good Drugstore Shampoo [This review was collected as part of a promotion.] I really love this smell of this shampoo and the fact that it’s sulfate free. It left my hair feeling clean and the smell lingered for a few hours, which is nice. It rinsed easily and didn’t leave any residue. I am impressed with this shampoo being from the drugstore but it doesn’t exceed the higher end salon brands that I usually use.Date published: 2023-01-08Rated 4 out of 5 by cornbeltmom from Great Scent [This review was collected as part of a promotion.] I was very excited to try this shampoo! The scent from the bottle is phenomenal. My hair feels so clean and is so shiny after each wash.Date published: 2023-01-07Rated 5 out of 5 by heidic61 from Love this shampoo! [This review was collected as part of a promotion.] I love how this shampoo smells. It lathers well and makes my hair silky smooth. I typically have super dry skin and this shampoo also doesn’t dry out my scalp which is a huge benefit. Definitely recommend!Date published: 2023-01-06Rated 5 out of 5 by brittanyo39 from Smells Devine! [This review was collected as part of a promotion.] The texture and smell is the best mixture!! I noticed a difference when I started using this product. Aveeno has really stepped up their game.Date published: 2023-01-05Rated 4 out of 5 by mollyh72 from Everyday Solid Choice [This review was collected as part of a promotion.] This shampoo smells very nice and the consistency allows a little to go a long way and wash my long hair fully. I didn’t notice any changes in my hair after using this product but it does seem to get a lot of grease out of my hair.Date published: 2023-01-04Rated 3 out of 5 by itsmetorygallery from Thumbs up [This review was collected as part of a promotion.] I would only ever use this every few weeks t’s very cleansing. And my hair doesn’t get very oily so I don’t feel like I need it all the time. Makes the hair feel smooth and it does look shiny for about a day.Date published: 2023-01-04Rated 4 out of 5 by sylvan from It’s okay [This review was collected as part of a promotion.] Again, Aveeno products are okay and this shampoo was also fine. I prefer the Olaplex shampoo for everyday washing so would probably not use this Aveeno one - it smells good but besides that seemed like just a regular shampooDate published: 2023-01-04Rated 5 out of 5 by jessicam1375 from Love this smell! [This review was collected as part of a promotion.] I love the smell of this. It is nice and thick like oatmeal. It coats the hair nicely for coverage. It left my hair soft and smelling so nice!Date published: 2023-01-04Rated 4 out of 5 by abbylou_official from Too Moisturizing [This review was collected as part of a promotion.] This shampoo lathers up a lot but it doesn't feel like it's cleaning my hair well enough. I needed to double wash my hair and used a different shampoo the second time.Date published: 2023-01-03Rated 5 out of 5 by glambylexxii from Yesss [This review was collected as part of a promotion.] Blackberry quinoa protein blend.. yesssss!!! OMG OMGGGG I honestly loveeeee this shampoo! It helped my bleached hair feel smoother, which is amazing!! 10/10Date published: 2023-01-03Rated 4 out of 5 by hailsl1 from Smells SO good [This review was collected as part of a promotion.] This shampoo smells literally amazing, I can’t get over it! It left my hair feeling clean and I like the healthy ingredients in it! Would definitely buy again.Date published: 2023-01-03
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