Formulations for Diverse Skin & Sustainability
Thoughtfully Formulated to be Gentle on Skin(link is external)
70+ years of research goes into Aveeno® formulas today. The result? Products with natural, benefit-driven, tested ingredients that are proven to soothe and moisturize to strengthen skin like yours.
New Packaging, Same Nourishing Formula
We’ve updated our packaging to a sustainable, fresh, new look - with the same therapeutic ingredients your skin loves.
THEN
NOW
Caring for Skin + the Planet
Ethical Farming & Sourcing
From day one, we have worked with local farmers to source and process our natural ingredients in a way that preserves their purity and therapeutic properties.
Sustainable Packaging
To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials. We aim to have 100 % recyclable, reusable, or compostable packaging by 2025.