From our humble beginnings in 1945, the story of the AVEENO® Brand has been one of discovery. By unlocking nature’s powers through scientific advances, we have discovered ways to soothe, heal and revitalize skin and hair.
AVEENO® brand founders, Albert and Sidney Musher, were inventors and philanthropists driven by a profound curiosity about how things work and how substances interact. They believed that centuries-old remedies held the promise for human wellness, and spent time experimenting with raw cereal as a result. This led to the discovery of the finely milled colloidal oatmeal bath. The beneficial properties of oatmeal were recognized by the internationally renowned Mayo Clinic, giving the AVEENO® Brand its rooted legacy in science since 1945.
In 1950, using the knowledge they had acquired about the natural moisturizing benefits of oats, AVEENO® Daily Moisturizing Lotion was born. Since its launch, not only has it become a part of an everyday skin care routine for many women across Canada, it has also become the country’s #1 selling hand and body lotion*.
*Nielsen National All Channel GB+MM+DRUG Dollar Sales L52 Wks PE July 29, 2013
The ACTIVE NATURALS® INSTITUTETM — an innovation centre that supports our commitment to providing products with safe and effective natural ingredients — was launched in the year 2000. This centre has paved the way for new discoveries, like the natural benefits found in our ACTIVE NATURALS® Soy, Shiitake, Wheat, Feverfew and more.
Today, we partner with leading health professionals and scientists in the discovery of ACTIVE NATURALS® ingredients. Derived from nature, uniquely formulated, and scientifically shown to improve skin and hair for a healthy look. These exclusive formulas have been trusted and recommended by pediatricians and dermatologists for over 60 years.