Formulations for Diverse Skin & Sustainability

Someone holding a jar of Aveeno Calm and Restore moisturizer

Thoughtfully Formulated to be Gentle on Skin

70+ years of research goes into Aveeno® formulas today. The result? Products with natural, benefit-driven, tested ingredients that are proven to soothe and moisturize to strengthen skin like yours.

New packaging of AVEENO® Daily Moisturizing Lotion, pump bottle, 532 ml

New Packaging, Same Nourishing Formula

We’ve updated our packaging to a sustainable, fresh, new look - with the same therapeutic ingredients your skin loves.

 
THEN
NOW
Scenic view of oat field

Caring for Skin + the Planet

Ethical Farming & Sourcing

From day one, we have worked with local farmers to source and process our natural ingredients in a way that preserves their purity and therapeutic properties.

Sustainable Packaging

To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials. We aim to have 100 % recyclable, reusable, or compostable packaging by 2025.