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AVEENO® scientists have harnessed the power of ACTIVE NATURALS® Seaweed Extract in formulas that provide a unique cleansing and conditioning system to rebalance and preserve hair's optimal moisture levels renewing hair to its naturally healthy-looking state. Rich in vitamins, proteins and minerals, formulas with ACTIVE NATURALS® Seaweed Extract help to cleanse hair without over-drying. These formulas balance hair’s moisture levels for weightless softness and shine.

AVEENO<sup>®</sup> PURE RENEWAL TM Shampoo is rated 4.5 out of 5 by 13.
Rated 5 out of 5 by from Love this shampoo! I have tried a lot of shampoos out there, and this is hands down one of my very favorites. I prefer a sulphate free shampoo as I color my hair, and this works fabulous for extending the color life of my hair. I also find my hair soft and smooth after with no need for conditioner (I have shorter hair, if your hair is really long a bit of the Pure Renewal conditioner would be a bonus!). It also smells fabulous! Highly recommend :)
Date published: 2018-02-07
Rated 5 out of 5 by from Complete Surprise Wow - this is THE best shampoo I've ever used! I can't believe how well this product works on my hair, and NO conditioner after use. This is the one for me - thank you, Aveeno!
Date published: 2017-02-26
Rated 5 out of 5 by from Better than salon brands I've tried just about every brand of shampoo and conditioner there is, both cheap drugstore and salon brands and this is THE best shampoo & conditioner. I've used it for years and even recommended it to a friend who was travelling to Africa and needed a scent-free product to keep dangerous mosquitos away.
Date published: 2016-05-16
Rated 5 out of 5 by from Fantastic product line! I have fine, curly hair. I find it difficult to find a good sulphate free shampoo and conditioner set that doesn't weigh my hair down. I've found it in aveeno pure renewal! The shampoo and conditioner and nice smelling, light yet moisturizing and my hair has never been shinier! I would highly recommend this line to anyone looking for a great shampoo and conditioner!
Date published: 2015-12-27
Rated 4 out of 5 by from I recommend this product. Very good product. Results are visible. I recommend this product.
Date published: 2015-11-23
Rated 5 out of 5 by from The best shampoo and conditioner I have ever used! It controls the insane frizz of my coarse hair, and also makes my hair shiny and sleek. The smell is also very pleasing, as it isn't overwhelming whatsoever. Disclaimer: If you have used surface e products and use this, your hair will go through a stage in which it adjusts to surface to no surfaces. The phase will last for a few weeks, and just continue to use it.
Date published: 2015-11-13
Rated 1 out of 5 by from My worst experience with a dry shampoo I must have fallen on a bad batch, because when I applied the product (following the instructions closely), the texture was not powdery AT ALL, it was wet like a hairspray, with a VERY overpowering chemical smell that made my apartment and hair smell really strongly of hairspray. That strong chemical smell didn't leave me and gave me a headache, so I had to take a shower to gt rid of it. I bought this product thinking it would feel less chemical than other products as far as smell is concerned (it says lightly perfumed on the bottle), but my experience was the exact contrary. I'm quite sure I had a bad batch, since the texture was not powdery at all, so I called customer support and am expecting a replacement that will work as it should.
Date published: 2015-03-12
Rated 5 out of 5 by from Aveeno hair shampoo is the best I love the Aveeno Pure Renewal leaves your hair smelling awesome and just so clean
Date published: 2014-12-20
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