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Wheat protein has long been used in hair care products. AVEENO® scientists have identified an optimal blend of wheat protein and wheat germ oil that harness the benefits of wheat and target damaged areas of hair. The unique shampoo and conditioner formulas have been proven to restore the three elements that give life to hair - strength, softness and shine - in just three washes.

AVEENO<sup>®</sup> POSITIVELY NOURISHING® Moisturize Shampoo is rated 4.5 out of 5 by 145.
Rated 5 out of 5 by from I love this shampoo and conditioner. My hair has never been in such great shape. This product has made my hair more manageable and healthy. I have very fine, thin hair and I lose a lot of hair. This product is not heavy on my hair, but gives it enough conditioner so that it does not fly away like it does with other products. I have and will continue to recommend this product to anyone and everyone.
Date published: 2018-07-27
Rated 5 out of 5 by from Aveeno Shampoo This shampoo is amazing, tried a lot of different shampoo's in the past,but I find this one much more superior
Date published: 2018-07-07
Rated 5 out of 5 by from Hair become softer This product is right for me who has dry hair. I want my hair to look fuller and moisturized. This product does just that. You don't need a lot to make a great lather for your hair. It rinses off easily and does not leave any residues. My hair smells and feels very nice after using it. I would recommend this product for dry hair.
Date published: 2018-05-16
Rated 4 out of 5 by from Makes my hair so soft Love how silky and shiny my hair is after using this natural product
Date published: 2018-04-26
Rated 5 out of 5 by from Great for curly frizzy hair I love this product along with the conditioner also. The only problem is I haven't been able to find it the last 2 months in my area. Several stores used to carry it but now none of them do. I hope it's not discontinued.
Date published: 2018-04-03
Rated 5 out of 5 by from Aveeno Shampoo Moisturizes and Nourishes your Hair My Hair was a complete mess.It was dry and no life to it with split ends it looked terrible.Then I discovered Aveeno,a moisturizing and nourishing shampoo,surprisingly inexpensive and yet took on the challenge of my Hair.Imagine how I felt when I shampooed my hair and it came out feeling just like hair should feel.Soft and smooth with a nice luster shine to it.Unbelievable,just after one wash.I knew then also, it would have been twice as nice if I had bought the conditioner.I purchased it the next day and I knew,this was the one for me.The perfect results.I like my hair now, and another thing, I noticed,my hair was growing a lot faster. I definately recommend this Product.
Date published: 2018-03-30
Rated 4 out of 5 by from Great find! Leaves hair looking wonderfu and smells lovely.
Date published: 2018-03-13
Rated 5 out of 5 by from great product This great shampoo really moisturizes.
Date published: 2018-03-05
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