Extend the life of your hair colour with AVEENO® LIVING COLOUR® Shampoo that locks your hair’s colour in for up to 40 washes. Our ACTIVE NATURALS® Lupine Botanical formulas smooth the hair cuticles, helping to seal in colour so it lasts longer**. Designed for the unique needs of colour-treated, fine hair, this breakthrough shampoo truly provides a healthy-looking vibrancy that lasts.
*vs washing with water alone
**LIVING COLOR® shampoo and conditioner system
ACTIVE NATURALS® Lupine
These formulas are designed for color treated hair and have been scientifically shown to smooth hair’s cuticles and lock in color.The lupine seed has a high protein content that helps fortify hair. When applied, these formulas with lupine help moisturize, nourish and smooth hair to seal in color, while coating the cuticle for strength and manageability.