Aveeno Active Naturals

What are Active Naturals^®?

Simply put, ACTIVE NATURALS^® are ingredients derived from nature and uniquely formulated by AVEENO^® to optimize skin’s health and beauty. AVEENO^® has unlocked the true potential of nature’s
skin-enhancing secrets like soy, oatmeal, feverfew—and now
shiitake—with innovative processes that retain their strength and purity.

Natural Shiitake Complex

First cultivated in Asia over 1000 years ago, shiitake mushrooms were recognized for their ability to enhance youth and vitality. Now AVEENO^® introduces Natural Shiitake Complex, using an exclusive process that captures the natural benefits of shitake mushrooms. This advanced complex has been shown to help accelerate your skin’s natural renewal process to replenish surface cells. You’ll notice healthy and younger-looking skin in just 4 weeks.