Today’s active lifestyles include many outdoor activities. But remember: the sun can rob your skin of its natural beauty. Although sunbathing is not done as it once was, many people do not realize the possible cumulative effects of repeated and unprotected sun exposure. Dermatologists agree that applying sunscreen daily is essential to safeguard your skin’s health and appearance. And dermatologists recommend daily use of a broad spectrum sunscreen with a Sun Protection Factor (SPF) of at least 15. Broad spectrum protection means sunscreen protection against both UVA and UVB rays. UVB rays are primarily known for their burning effects, while UVA rays are known for their aging effects on the skin. But damage from both UVA and UVB rays have been associated with skin cancer. Sunscreen application (along with cleansing and moisturizing) should be an essential part of your morning skin care routine. It’s one of the simplest things you can do to help ensure beautiful, healthy skin for life.
AVEENO® offers a truly revolutionary line of SUNCARE PRODUCTS. It’s the only line of suncare products that combines effective UVA/UVB protection with soy or oatmeal sourced from nature to leave your skin feeling smooth, moisturized and healthy-looking. And, all of the products within the line are non-greasy and waterproof.
For Babies and Children
Pediatricians recommend parents protect their children from the sun’s harmful rays. Sun damage begins early and accumulates over a lifetime. Infants and young children’s skin are not fully developed so exposure to the sun can be especially harmful. Babies younger than 6 months should be kept out of direct sunlight. Move your baby to the shade or under a tree, or an umbrella. If your baby needs to be outdoors, discuss sunscreen use and other options with your pediatrician. Pediatricians recommend parents protect their babies’ skin with sunscreen after 6 months of age. And remember to keep babies and young children covered as much as possible with a hat and other clothing. Protect their skin with sunscreen, and teach your children about sun safety at an early age.
AVEENO® Baby™ SUNBLOCK LOTION with SPF 55 blocks the UV rays with broad spectrum UVA/UVB protection and is fragrance-free. This natural colloidal oatmeal-containing sunscreen helps prevent moisture loss and is waterproof and non-greasy.