• 
  • 
  • 
  • 
• 
  • 
  • 
  • 
• 
  • 
  • 
  • 
• 
  • 
  • 
  • 
• 
  • 
  • 
  • 
• 

POSITIVELY NOURISHING^™ VOLUMIZE SHAMPOO

AVEENO^® POSITIVELY NOURISHING™ Volumize Shampoo does much more than nourish and cleanse — it creates abundance with a fusion of light weight conditioners. Scientific studies show that just three washes help repair damage, giving hair life with — strength, softness and shine.^†
And in a clinical trial, 88% of the women who used the POSITIVELY NOURISHING™ VOLUMIZE regimen had an improvement in hair elasticity, and 87% thought their hair was softer.


The beauty of Nature + Science

This exclusive ACTIVE NATURALS^® formula, infused with nourishing wheat complex and anti-oxidant blue lotus flower, is designed to replenish moisture to protect fine hair, targeting the weakest parts of your hair with fortifying protein.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS^® formula harnesses the power of nature combined with advanced scientific methods, to give you beautiful, strong, healthy looking hair. And, because it’s from AVEENO^® you can trust that it’s gentle on colour–treated hair.

^† POSITIVELY NOURISHING™ Volumize Shampoo and Conditioner system.

If you use POSITIVELY NOURISHING^™ VOLUMIZE SHAMPOO, you may want to consider using:

• POSITIVELY NOURISHING^™ VOLUMIZE CONDITIONER
This lightweight formula with nourishing wheat complex and anti-oxidant blue lotus flower strengthens and adds body to fine, limp hair.


• POSITIVELY NOURISHING^™ CONDITIONING LEAVE-IN TREATMENT
The deep conditioners and moisturizers in this leave-in nourishing wheat-complex formula, deeply replenish dry, damaged hair with healthy, new life.