POSITIVELY NOURISHING™ SOOTHE SHAMPOO
AVEENO® POSITIVELY NOURISHING™ Soothe Shampoo does much more than nourish and cleanse — it helps soothe your dry, itchy scalp with gentle moisturizers. Scientific studies show that just three washes help repair damage, giving hair life with — strength, softness and shine.†
The beauty of Nature + Science
This exclusive ACTIVE NATURALS® formula, infused with nourishing wheat complex, soothing lavender and cooling peppermint, is designed to feed your hair as it calms and soothes your scalp. It also replenishes moisture, targeting the weakest parts of your hair with fortifying protein.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS® formula harnesses the power of nature combined with advanced scientific methods, to give you beautiful, strong, healthy looking hair. And, because it’s from AVEENO® you can trust that it’s gentle on colour–treated hair.
† POSITIVELY NOURISHING™ Soothe Shampoo and POSITIVELY NOURISHING™ Conditioner system
If you use POSITIVELY NOURISHING™ SOOTHE SHAMPOO, you may want to consider using:
Choose the conditioner that's best suited for your hair texture.
- POSITIVELY NOURISHING™ MOISTURIZE CONDITIONER Infused with nourishing wheat complex and hydrating oat protein, this conditioner quenches the driest hair with a fusion of gentle moisturizers, giving hair silky new life.
- POSITIVELY NOURISHING™ REVITALIZE CONDITIONER Infused with nourishing wheat complex, this conditioner does much more than nourish and condition - it smoothes and helps repair everyday damage to hair.
- POSITIVELY NOURISHING™ VOLUMIZE CONDITIONER This lightweight formula with nourishing wheat complex and anti-oxidant blue lotus flower strengthens and adds body to fine, limp hair.
- POSITIVELY NOURISHING™ CONDITIONING LEAVE-IN TREATMENT The deep conditioners and moisturizers in this leave-in nourishing wheat-complex formula, deeply replenish dry, damaged hair with healthy, new life.













