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POSITIVELY NOURISHING^™ MOISTURIZE SHAMPOO

AVEENO^® POSITIVELY NOURISHING™ Moisturize Shampoo does much more than nourish and cleanse - it bathes the driest hair with a fusion of gentle moisturizers, giving hair silky new life. Scientific studies show that just three washes help repair damage, giving hair life with - strength, softness, and shine.^† And in a clinical study, 92% of women thought their hair was more moisturized after just three uses.^†


The beauty of Nature + Science

This exclusive ACTIVE NATURALS^® formula, infused with nourishing wheat complex and hydrating oat protein is designed to replenish moisture, targeting the weakest parts of your hair with fortifying protein.
Developed with a team of experts, including a leading dermatologist and hair stylist, our ACTIVE NATURALS^® formula harnesses the power of nature combined with advanced scientific methods, to give you beautiful, strong, healthy looking hair. And, because it’s from AVEENO^® you can trust that it’s gentle on colour–treated hair.

^†POSITIVELY NOURISHING™ Moisturize Shampoo and Conditioner system

If you use POSITIVELY NOURISHING^™ MOISTURIZE SHAMPOO, you may want to consider using:

• POSITIVELY NOURISHING^™ MOISTURIZE CONDITIONER
Infused with nourishing wheat complex and hydrating oat protein, this conditioner quenches the driest hair with a fusion of gentle moisturizers, giving hair silky new life.


• POSITIVELY NOURISHING^™ CONDITIONING LEAVE-IN TREATMENT
The deep conditioners and moisturizers in this leave-in nourishing wheat-complex formula, deeply replenish dry, damaged hair with healthy, new life.