The Benefits of Soy
Scientists at AVEENO® noticed a curious fact: Asian workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. That’s because soy offers multiple benefits inherent in its natural composition, including a rich source of protein, a rich mixture of lipids and carbohydrates — good for moisturization, combined with a mixture of various vitamins with antioxidant benefits.
The Science of Extracting Soy
In the past, refining whole soybeans would destroy many of the bean’s complex proteins and properties. AVEENO® scientists created a unique way to process the soybean to retain the naturally active benefits of the soybean. The AVEENO® patented soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybean. AVEENO® Scientists then created a patented Total Soy Complex active soy, which captures the multiple benefits of the natural soybean for immediate and long-term skin benefits.
Only AVEENO® products carry ACTIVE NATURALS®* featuring Total Soy Complex and natural soy, clinically proven to help even out skin tone and texture while providing moisturizing protection.
Discover soy:
The secret for radiant skin.
- Evens skin tone: AVEENO® early scientific research show exclusive total soy proteins work to reduce the appearance of blotchiness and discolouration.
- Smoothes and softens skin texture: The soy in AVEENO® helps to reduce the appearance of fine lines and wrinkles.
- Makes hair softer, finer and less noticeable: Specific components of the naturally active soy in AVEENO® have been shown to improve hair softness and fineness, as well as skin tone and texture on face and body.
- Moisturizes skin: Vitamin E is a natural component of soy with anti-oxidant properties, which helps to protect the skin from environmental stresses.
