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The Benefits of Shiitake Mushrooms

First cultivated in Asia over 1000 years ago, shiitake mushrooms were recognized for their ability to enhance youth and vitality. Now AVEENO® introduces Natural Shiitake Complex, an exclusive technology that captures the natural benefits of rejuvenating shiitake mushrooms.

The Science of Natural Shiitake

The Natural Shiitake Complex has been shown to help accelerate skin’s natural renewal process, bringing younger fresher cells to the surface for healthy, younger-looking skin.

Only AVEENO® products contain ACTIVE NATURALS®* featuring Natural Shiitake Complex and natural wheat protein, shown to reveal healthy, younger-looking skin in just 4 weeks.

Discover Natural Shiitake: The secret for POSITIVELY AGELESS™ skin.

• Reduces the appearance of fine lines and wrinkles: Natural Shiitake Complex helps accelerate skin’s natural renewal process to replenish surface cells so that your skin looks and feels younger. In fact, in a recent consumer study, 73% of women saw fewer lines and wrinkles in just 4 weeks.*
• Exfoliates and increases cell turnover: Unlike other anti-aging formulas that can be irritating, Natural Shiitake Complex is designed to work with your unique skin to help accelerate your skin’s renewal process while being gentle enough for even sensitive skin.

*Based on a consumer use test for POSITIVELY AGELESS™ Rejuvenating Serum