AVEENO® wants to send YOU to a former Olympic Games host city - and back to the origins of our ACTIVE NATURALS®. For over 60 years, AVEENO® has been developing products with natural ingredients from around the world that are clinically proven to deliver real skin benefits.

Discover the origins and benefits of AVEENO® ACTIVE NATURALS™
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SHITAKE MUSHROOMS – JAPAN

First cultivated in Asia more than 1000 years ago, shiitake mushrooms have long been recognized for their remarkable ability to enhance youth and vitality. AVEENO® has developed a breakthrough Natural Shiitake Complex to reduce the look of lines and wrinkles, revealing younger-looking skin.

FEVERFEW – ITALY

Feverfew, a resilient flower related to chamomile, thrives in the majestic Mediterranean mountain region and has long been cultivated for its medicinal value. AVEENO® scientists have captured the naturally active benefits of feverfew to soothe and calm redness caused by dry skin.

OATS – GREECE

The benefits of natural oats – moisturization, cleansing and soothing relief – date back to ancient Greece and Rome. AVEENO® uses natural colloidal oatmeal to relieve and moisturize dry itchy skin, leaving it feeling soft and smooth all day long.



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