The Benefits of Soy
Scientists at AVEENO® noticed a curious fact: Asian workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. That’s because soy offers multiple benefits inherent in its natural composition, including a rich source of protein, a rich mixture of lipids and carbohydrates — good for moisturization, combined with a mixture of various vitamins with antioxidant benefits.
The Science of Extracting Soy
In the past, refining whole soybeans would destroy many of the bean’s complex proteins and properties. AVEENO® scientists created a unique way to process the soybean to retain the naturally active benefits of the soybean. The AVEENO® patented soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybean. AVEENO® Scientists then created a patented Total Soy Complex active soy, which captures the multiple benefits of the natural soybean for immediate and long-term skin benefits.
Only AVEENO® products carry ACTIVE NATURALS®* featuring Total Soy Complex and natural soy, clinically proven to help even out skin tone and texture while providing moisturizing protection.
The secret for radiant skin.