Oatmeal

OATS

The Soothing Power of Oats
Oats have a long history of being valued for skin care. As early as 2000 BC, the Arabians and Egyptians used oats to beautify the skin. The ancient Greeks and Romans also documented the use of “oat baths” to heal skin ailments. That’s because the multiple benefits of natural oats include moisturization, cleansing, and soothing relief of dry, itchy skin.

Advancing the Science of Oats
In 1945, a technological advancement facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturize and relieve dry skin. Scientists took this advancement and created the AVEENO® brand with the formulation of AVEENO® oatmeal bath for dry, itchy skin. Shortly after its introduction, doctors at the Mayo Clinic began to use this unique therapeutic bath to treat their patients.

Only AVEENO® products carry ACTIVE NATURALS®* featuring natural colloidal oatmeal, clinically proven to relieve and moisturize dry skin.

Discover oats: The secret for healthier-looking skin.

  • Relieves dry skin: Oatmeal milled into an ultra-fine powder will adhere to surface irritants, which can then be gently rinsed away, promoting relief. Additionally, the natural colloidal oatmeal lotion formulas of AVEENO® moisturize and help protect skin.
  • Soothes extra dry skin: Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.
  • Moisturizes skin: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.